There will be increased exposure for Yahoo!/Bing pay per click ads will happen as soon as the merger between Bing and Yahoo! is completed, Yahoo! PPC ads will be displayed on the content network of Microsoft; product launch formula bonus 3. Although this network is smaller than that of Google’s AdSense network, it will mean more exposure for Yahoo! and Bing PPC advertisements. A shift in market dominance equals changes for Bing’s PPC costs and rules. Should users of Yahoo! remain loyal and continue using the search feature, Bing will double its current market share and even more, making it a rival for Google’s top spot. Even though Bing has been a cheaper PPC provider in the past, you can expect this to change. As Bing increases in popularity, advertisers can expect PPC prices to become more price competitive. Thus the merger is not at all bad for PPC but may in fact bring more quality at a more affordable price.
Two Consequences Of The Bing Yahoo! Merger
May 31st, 2010 at 6:15 pm
